We love learning from our customers. Recently, one of them wrote: “Thank you for making gluten-free products and being an advocate for those of us with [celiac] disease. One correction I’d like to make to your explanation on your website is that celiac disease is not an 'extreme allergy.' It’s not an allergy at all but it IS an autoimmune disease.“ We've revised our celiac information accordingly. Check it out here!

February 9th is officially 'Read in the Bathtub Day!' But, really, shouldn'tevery day be 'Read in the Bathtub Day'? (We think so!) Check out our favorite books for reading in the tub, along with some just-right bath soak pairings, too..

Variety is the spice of life, so we thought we'd add some ground cardamom seed to our ingredient mix at The Mad Optimist!

We made you a Shower Jams Playlist! Perfect for shower time—we hope you enjoy this selection of upbeat tunes, curated by The Mad Optimist team, and updated regularly.

If you like a good scrubbing, you're in luck. Now you can add pumice powder as an exfoliant when you customize your own soap. The pulverized volcanic rock is pleasantly rough—and somewhat complex to describe...

Thanks to Mad Optimist customers like you, we were recently able to donate $726 to the following causes: National Coalition for the Homeless; Masjid al-Rabia, an LGBT youth group; and the International Rescue Committee, a refugee support organization.

What says, “I'm eco-conscious, thoughtful, and unique” better than all-natural, custom body care? Other than maybe a nice, live cedar tree, but why not do both? Whatever gender your sweetie might be, you can design a bar soap, body soak, lip balm, or spray we think they'll love