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Partners for Good

Posted by \\\ \\\ Category: Behind The Scenes\\\ making business better

We’re not the only ones with big ideas, brave ideals and bold values. Our partners at LPK, a global brand design and innovation agency, are like-minded, human-centric and a little crazy for good too.

Way back when we were still known as Soapy Soap Company, LPK agreed to invest in our business, back our mission and team up to take our brand to the next level. They helped us coin The Mad Optimist, choose the perfect words for our awesome Humanifesto, and craft our fun brand experience from packaging to web to social strategy.

As one of the largest employee-owned creative agencies in the world, we knew LPK was different from the get-go. So, we weren’t surprised when they agreed to experiment with us, try out a new business model and take on a startup mentality. They helped get us off the ground, and now they’re our partner for the long haul. There’s nothing corporate about it. Just two companies who believe in each other and share a whole lot of mutual trust. We like to say it’s the ideal way of working.

Check them out at, and also take a look at their page on The Mad Optimist brand.