The Story Behind the Madness
It all began with three guys in Bloomington, Indiana. We lived together. Hung out together. Went to school together. And one day decided to change the world together—starting in our own kitchen.
It was here that we began hashing out our master plan for a radical new movement centered around community, kindness, transparency and equality. We also got to talking about building a business—one that puts people and the planet first, instead of profits. Sounds crazy, right?
Well, we’re doing it—and all-natural bodycare is the backbone of it all.
From soaps to soaks, we’re making products that are meant to love. And we’re having a hell of a good time doing it.
Call us crazy, but doing things a better way just isn’t that hard. We want others to do the same. And we’re eternally optimistic that our good vibes will rub off on everyone.