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Why Because we believe great soap can make people a little happier. (Who doesn't love the smell of rosemary and lavender in the morning?)

Why Because one size does not fit all, and we believe you deserve the perfect soap for your skin type with just the right scents and add-ins, too.

Why Because maybe you have more DIY spirit than time. That's OK. We believe in doing things the hard way, so every single soap is made-to-order from scratch—not from premixed, purchased soap bases. (And we're happy to clean up the mess. . .)

Why Because you understand that every detail counts, and so do we. We carefully vet all suppliers of our raw ingredients. We also strictly adhere to all state and federal rules and regulations pertaining to soaps and cosmetics.

Why Because you're creative, caring, and unique, and every choice you make—no matter how small—can be a powerful form of self-expression. We believe soapmaking is magical, and we are dedicated to sharing that magic by helping to bring your soap design to life.

Why Because you care as much about what you put on your body as what you put in your body. We care about the health and safety of our customers (and ourselves!) And, so, we use only gluten-free, certified organic oats and certified organic, non-GMO soybean and canola oils. We also rigorously test every batch of soap we make multiple times for quality and safety.

Why Because you're thoughtful about the gifts you choose to give others—and because you're a good person who deserves a treat now and then yourself.

Why Because we care about the health of the environment, including the preservation of natural habitat and wildlife. So, we employ sustainable practices whenever we can. That includes choosing only sustainable, Rainforest Alliance-certified, organic palm and palm kernel oil.

Why Because we care about animals and what happens to them, so we never use animal-derived ingredients of any kind. That means no goat's or cow's milk, beeswax, honey, or any other animal products. (Because we practice Islam, the concept of halal is important to us as well. Besides only using plant-based ingredients, our soaps and soap ingredients don't contain any alcohol or animal/pork fat.)

Why Because you're naturally curious, and so are we. (Just what would happen if you mixed eucalyptus and lime anyway? Turns out, it's actually kind of interesting!)

Why Because now you can! And your wish is our command.